Tim Tebow Named Brand Ambassador for SOUL Electronics

August 3, 2012

SOUL Electronics has announced NFL superstar Tim Tebow as a new brand ambassador. 

The quarterback will be featured in the company’s “SOUL of Greatness” video series and campaign. Tebow will also represent the SOUL brand during various events throughout the year and will be a development partner for his own specially branded SOUL products.

“Tebow is a perfect role model for our SOUL of Greatness campaign and our company,” commented Len Davi, CMO of SOUL Electronics.  “He is a relatable, hardworking overachiever who exemplifies true greatness and integrity on and off the football field.”

Tim Tebow’s “SOUL of Greatness” spot is slated to debut late this summer, in which he will be sporting the sleek SL150 white headphones.  The “SOUL of Greatness” video series, which launched in early June, is designed to inspire and demonstrate how dedication and focus help to enable the achievement of greatness.

“Before a game, I throw on my headphones and listen to music to help me get focused and motivated,” said Tim Tebow. “It’s why I’m so proud to be representing SOUL, helping spread the word that greatness can be achieved from within.”

Tim Tebow joins fellow SOUL Electronics partners, Olympian Usain Bolt, Euro 2012 championCesc Fabregas, NBA player Dwight Howard, and original SOUL by Ludacris brand partner Chris “Ludacris” Bridges, who will also each appear in key video spots for the series.