TIM Extend Back of Shirt Sponsorship of Corinthians

Brasileiro giants Corinthians have renewed their shirt sponsorship deal with Italian telecommunications firm TIM.

As part of the deal TIM will partner the FIFA Club World Cup champions through to January 2016 and will continue to have branding presence within the numbers on the back of the club’s shirts, impotent along with displaying its logo at the team’s training ground.

Livia Marquez, director of advertising and brand management at TIM Brasil, said: “The strategy of being close to Brazilian clubs, extolling a national passion, has shown promise. Over the past three years, we have shared challenges and achievements with Corinthians. We have been together since 2010, during which time the club marked history with the achievements of the Campeonato Brasileiro, Copa Libertadores, Club World Cup, the Recopa Sudamericana and Paulistão.”

Caio Campos, marketing manager of Corinthians, added: “In an innovative initiative in Brazilian football we are with TIM, a multinational company that has stood out in its area since 2010. Renewing this sponsorship for another two and a half years reflects exactly what we seek in the department of marketing – combining the Corinthians brand with serious businesses and establishing long-term partnerships.”