Tiger Street Football & Formula Drift Renews Sponsorship Deals

November 28, 2012

ESPN STAR Sports’ (ESS) Event Management Group announced the multi-year renewals of the sponsorships for two of its marquee events, Tiger Street Football and Achilles Formula Drift Asia.

Following two successful seasons, Asia Pacific Breweries has extended its partnership with ESS to continue building the profile of the Tiger Street Football event for the next two years till 2014.

The event, which has garnered much popularity in Asia, will see the competition expanded to new markets such as Australia, Cambodia and Mongolia.

As a result of two very successful seasons of the Achilles Formula Drift in 2011 and 2012, ESPN STAR Sports has also renewed a multi-year deal with PT Multistrada Arah Sarana Tbk as title sponsors till 2015 for the event in three markets – Malaysia, Indonesia and Australia, for the very first time.

“The Tiger Street Football and Achilles Formula Drift Asia events have grown from strength to strength, and we are encouraged by the tremendous support and enthusiasm of Asia Pacific Breweries Limited and PT Multistrada Arah Sarana Tbk,” Harvey Davis, ESPN STAR Sports Vice President, Event Management, said in a release.