Threshold Sports Extend Partnership With WePlay As Digital Marketing Agency

Threshold Sports has retained WePlay as its lead digital marketing agency for the second year running.

Threshold Sports, one of the fastest-growing sports events companies in the UK, have recently entered a new chapter in their company’s journey after being acquired by global sports marketing company Infront. With the backing of a global successful enterprise like Infront, as well as a market-leading sports marketing agency as WePlay, Threshold Sports will be able to sell out more events, expand their event portfolio even further, and reach a wider pool of participants and charities that will see the company enter a new chapter in its journey.

Using tactical messaging and creative pre- and post- price rise periods, WePlay helped Deloitte Ride Across Britain sell out more than six months in advance. This contributed to the overall growth of Threshold Sports in 2018/2019, and is an example of how WePlay’s expertise and knowledge in the mass participation industry helps sports organisations grow.

In addition, WePlay will also be in charge of implementing a strategy across all stages of the customer journey, showcasing the expansion of the partnership between the agency and Threshold.

Chris Tong, Interim Marketing Director at Threshold Sports, said: “It has been a pleasure working with WePlay. They have done a fantastic job across all our events, from putting together the initial paid social strategy, all the way through to the implementation phase. They always strive to target specific and highly relevant audience groups with our innovative content. Our partnership has allowed us to engage and grow a much broader number of audience groups and drive ticket sales across our entire portfolio.”

Kenny Ager, Client Services Director at WePlay, added: “We’re delighted to continue our partnership with Threshold Sports as the company is entering a new chapter following its acquisition by Infront. Combined with the company’s exponential growth over the last decade, this acquisition puts them firmly in the mix of being one of the leading sports events companies in the UK. WePlay’s expertise in the mass participation industry and expansive knowledge of the landscape will put Threshold in front of previously untapped audiences and will solidify both WePlay’s and Threshold’s positions as leaders in the industry. We’re excited about the journey that lies ahead, and we look forward to expanding our relationship over the next 12 months.”