Threepipe Hired by ECB to Launch New Twenty20 Competition

Threepipe have been hired by the England & Wales Cricket Board to launch the NatWest T20 Blast, apoplectic the new domestic T20 competition, in 2014. 

NatWest T20 Blast launches on 16th May 2014, with a total of 87 of the 126 group stage matches due to take place on Fridays over the 10-week course of the competition.

The agency will be delivering an integrated digital, PR, social and content campaign to generate awareness, build excitement and drive ticket sales, focused on aligning NatWest T20 Blast with Friday nights. 

Eddie May, co-founder of Threepipe, said: “The launch of NatWest T20 Blast is a truly exciting opportunity to re-energise the domestic game and get more fans through the gates.  We are really excited to be working with the ECB on this and to have the opportunity to put together a fully integrated campaign that uses multiple channels to engage, excite and drive ticket purchase.” 

Edgbaston will once again host Finals day on Saturday August 23 after the quarter-final stages are completed over the first weekend in August.