Three Premier League Clubs Get Sure Deals

A trio of Premier League clubs have announced sponsorship deals with deodorant brand Sure. The brand – owned by British-Dutch corporation Unilever – has agreed deals with Chelsea, Everton and Southampton.

Sure will create regular social media content surrounding its three new partners, with the hashtag #NeverMoreSure being used.  As part of the content, fans will receive the chance to win match tickets for the football partners.

Sure will receive varying branding and marketing rights as part of their deals, with Chelsea’s Eden Hazard, Everton’s Ross Barkley, and Southampton’s Fraser Forster becoming Sure ambassadors. English midfielder Barkley will play a prominent role in a Sure advertising campaign later this year.