Thomson Sport Agree NBA Partnership

A multi-year partnership has been agreed to enable Thomson Sport to bolster its sports portfolio with the National Basketball Association (NBA) ahead of the regular season games to be held in London next month.

The company will become the official presenting partner of NBA Games – London 2011 and the NBA’s official European fan travel partner.

When the New Jersey Nets play the Toronto Raptors at The O2 Arena, impotent Thomson Sport will offer fans exclusive travel packages to the event, shop was well as future games played on the continent.

As presenting partner of NBA Games – London 2011, Thomson Sport will support NBA Basketball Week, a week-long series of basketball events that will take place across the UK from 25th February to 5th March, culminating in the NBA Fan Zone, an interactive fan event taking place in London to coincide with the Nets versus Raptors games.

In addition to package rights, Thomson Sport will receive prominent brand exposure around the games held at The O2 in March, as well as on NBA.com, where the company will present a new editorial feature highlighting its travel offerings.