Thomas Sabo Extends Mercedes-Benz Sponsorship for DTM Series

March 26, 2013

The Thomas Sabo lifestyle brand is strengthening ties with Mercedes-Benz in the 2013 DTM season.

The company, headquartered in the Bavarian town of Lauf an der Pegnitz, will have its logos feature prominently on the front aprons of all six DTM Mercedes AMG C-Coupés and on the racing overalls of the six Mercedes-Benz DTM drivers. 

Thomas Sabo is the jewellery company headquartered in the northern Bavarian town of Lauf an der Pegnitz that was established in 1984 by its eponymous owner. The company ranks among one of the world’s leading lifestyle brands with its jewellery, watches and beauty products. 

Thomas Sabo has been a sponsoring partner of Mercedes-Benz in the DTM since the 2011 season. In addition, the lifestyle label is also personal sponsor to MERCEDES AMG PETRONAS Formula 1 driver Nico Rosberg. 

Thomas Sabo, said: “I am delighted that we are expanding our involvement in motor racing with Mercedes-Benz. Thomas Sabo will have a dynamic and promising team on the grid once again this year. We are particularly keen to promote young drivers and in Roberto Merhi, we have found a young dedicated DTM driver who not only has a great career in motor racing ahead of him, but also perfectly fits the image of the Thomas Sabo lifestyle brand. I am certain that we are in for a thrilling DTM season.” 

Toto Wolff, Head of Mercedes-Benz Motorsport, added: “The black Thomas Sabo Mercedes AMG C-Coupé with its elegant, sporty look is a firm favourite of many DTM fans. So, I am really pleased that Thomas Sabo is stepping up a gear with Mercedes-Benz and the world’s most popular touring car series. The two brands fit together perfectly: The distinctive design and the high quality standards of the lifestyle label correspond exactly with those of the Mercedes-Benz brand. We aim to continue our successful long-term cooperation both on and off the track this coming season.”