Sponsorship

Women’s International Champions Cup Gets Budweiser As Sponsor

By Taruka Srivastav | May 31, 2019

Ab InBev has signed a multi-year agreement with Relevent Sports Group which will see Budweiser become the presenting sponsor of the Women’s International Champions Cup.

Budweiser will further become the official beer of Men’s International Champions Cup.

Nick Kelly, head of US sports marketing for Anheuser-Busch InBev, said: “We are very excited to partner with the Women’s ICC to celebrate the summer of women’s soccer. The tournament is the perfect platform to not only showcase international talent but to bring more awareness around the game here in the US.”

Charlie Stillitano, RSG executive chairman, said: “Budweiser wowed us, not only with their desire to grow the sport of soccer, but their commitment to the women’s game. The Women’s ICC is a world class tournament and we are proud to be partnering with a world class brand who shares our vision for the tournament.”

Relevent Sports Group COO Aaron Ryan said he views the interest in women’s soccer from blue-chip partners like Budweiser as “not only crucial for the growth and the development of the Women’s International Champions Cup, but critical for the women’s game of soccer generally – we see this as a great step forward for the sport.”

 

Sponsorship

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