The Whistle Inks Digital Partnership with Major League Ultimate

The Whistle, doctor the first sports-focused multichannel network, sale added Major League Ultimate (MLU), pills North America’s premier professional ultimate Frisbee league, to its catalog of pro league partners this week.

Per the partnership, The Whistle will work with MLU to develop and promote content on its YouTube channels such as behind the scenes and cross-channel programming on its digital platforms, including its website, mobile apps and YouTube through its multi-channel sports network (The Whistle Network).

Additionally, The Whistle will provide MLU experienced advice, audience insights, studio space and production facilities in New York and Dallas, access to The Whistle’s other pro league partners and sports-specific community tools to help expand their digital presence.

“Combining one of the fastest growing sports in the world with one of the fastest growing platforms for sports entertainment makes perfect sense,” said Dev Sethi, the Whistle’s Head of Content Partnerships. “Digital audiences move quickly and so does the sport of ultimate. Our subscribers are eager to see more and the league’s teams and athletes are eager to share more tips, tricks and compelling content.”

“Connecting with new fans and athletes is a core value of Major League Ultimate, and The Whistle’s focus on programming tailored to a digital generation fits perfectly with the goals of our organization,” said Jeff Snader, MLU Commissioner. “We can’t wait to see what we can do together to produce quality content on all of the platforms where those fans are looking for sports.”

In addition to MLU, The Whistle’s professional league content and equity partners include Major League Baseball’s Advanced Media, the NFL, PGA Tour, NASCAR, Major League Lacrosse, and the U.S. Ski and Snowboard Association.

“Having a partner with the kind of digital expertise The Whistle offers is beyond exciting,” said Nic Darling, MLU Executive Vice President. “Major League Ultimate had over 2.5 million views on our YouTube channel in our inaugural year. We hope to grow that number exponentially in our second year and believe the innovative thinking The Whistle Network provides can help us reach that goal.”