The Sharks Agrees Fan Engagement Partnership With Roc Nation
January 22, 2021
The Sharks, one of world rugby’s most internationally renowned teams has joined forces with Roc Nation for a unique and tangible partnership driven by innovation, community, and integrity.
With a strong culture of inclusivity underpinned by diversity, The Sharks has stood at the forefront of creating opportunities since the club’s establishment in 1995, sharing strong values with those of minority-owned company Roc Nation.
With both brands built on a strong notion of family and entertainment, the partnership has been designed to reward, excite, and challenge the norm, reaching new audiences via purpose-driven initiatives and creative community-facing activation.
The relationship will add value to current and future commercial partnerships through innovative activation and Global amplification.
Dr. Eduard Coetzee, CEO of The Sharks said: “Roc Nation is an internationally renowned company and we are delighted to welcome them to The Sharks family. With their expertise and relationships in the international market, our vision of taking The Sharks brand to the world is very much on track.
“Working together with our team at The Sharks, Roc Nation will assist in growing our fan base in new territories and will ensure that our approach will always be of an international standard. We look forward to the sharing of minds, a bold approach and the creativity that this partnership will produce, that will position our brand as the leading brand in world rugby”.
Michael Yormark, Co-CEO of Roc Nation Unified said: “Roc Nation is thrilled to embark on this unique partnership with The Sharks, supporting Ed and his first class management team to position the club as the premium rugby club in South Africa and around the world. Leveraging our subject-matter experts across our International offices we are confident that The Sharks will be the envy of the rugby world, attracting top players from around the world. Success in this
partnership is not just accomplishment on-field, but how we build upon the business structure to guarantee long-term sustainable success.”