The Professional Darts Corporation take a gamble with Betway

Betway have teamed up with the Professional Darts Corporation to become the title sponsor of this summer’s hotly anticipated World Cup of Darts.

The 32-nation Betway World Cup of Darts will take place from June 2-5.

PDC Chairman Barry Hearn, who was a speaker at the iSportconnect London Directors’ Club in 2012 said: “We’re delighted that Betway have furthered their support of the PDC’s leading championships through their sponsorship of the Betway World Cup of Darts.

“This global event will be a great platform to showcase their brand worldwide, with the World Cup of Darts’ ever-growing popularity reflected by increased interest from broadcasters around the world as well as from nations wishing to be involved in the tournament.”

Betway’s Anthony Werkman said: “Our sponsorship of the Betway Premier League Darts has been immensely successful for the past two years, and we’re strengthening our relationship with the PDC by supporting another blockbuster darts format.

“I’m certain that the Betway World Cup of Darts will be yet another fantastic showcase for the sport and we are thrilled to be able to work closely with the PDC once again. We can’t wait to bring darts fans closer to the action in Frankfurt.”

{jcomments on}