The Portland Timbers And Thorns Agrees Strategic Partnership With TikTok
February 24, 2021
The Portland Timbers and Portland Thorns FC announced their multi-year strategic partnership with TikTok, short-form video platform.
Notably, TikTok will feature as the official jersey sleeve partner for the Timbers and Thorns FC in 2021.
The TikTok brand will appear on the right sleeve of the Timbers and Thorns FC kits worn in-game and on authentic jerseys and other retail merchandise. Fans can purchase Thorns FC jerseys with the TikTok patch at ptfcauthentics.com and Timbers jerseys at shop.timbers.com. TikTok will also be prominently featured in numerous club areas and on virtual signage and digital platforms for both teams. Notably, the TikTok brand will be on the front of Timber Joey’s jersey worn on game days and at community events.
“TikTok is one of the world’s leading content and entertainment platforms and we are thrilled to be partnering with such a dynamic global brand,” said Mike Golub, Timbers and Thorns FC president of business.
“The partnership is groundbreaking to have equal TikTok representation on both Timbers and Thorns jersey sleeves, and it will give us a unique ability to create and distribute content in collaboration with TikTok. We are very proud that TikTok chose our clubs as two of their first team sponsorship deals in the US.”
Each team has launched an official account and will collaborate with TikTok to produce weekly content, including highlights, behind-the-scenes, in-match, mascots, player and fan reactions. Multiple Timbers and Thorns FC players will be club ambassadors and influencers as TikTok content creators, including Thorns FC midfielder Crystal Dunn and Timbers midfielder Eryk Williamson.
“We are delighted to partner with two world-class soccer teams that are leaders in their communities both on and off the field. We strongly feel that gender equity in sports is crucial to changing perceptions and progressing for the better as a society,” said Harish Sarma, Director, Global Strategic Partnerships, Americas and Oceania, TikTok.
“The Portland Timbers and Thorns share this belief, and we are proud that our first soccer team partnership in the US places an equal emphasis on female athletes.”
