PGA Tour Pens 5-Year Sponsorship Deal With Omni
June 28, 2018
Golf’s PGA Tour has penned a five-year sponsorship deal with Omni Hotels & Resorts.
The contract, which runs until 2022, represents Omni’s first major sports property sponsorship, with the business becoming the PGA Tour and PGA Tour Champions official hotel partner.
Under the terms of the agreement, Omni will provide a variety of benefits to players, including the highest-level membership in its Select Guest loyalty programme and a designated number of room nights for members of the PGA Tour, PGA Tour Champions and Web.com Tour.
In celebration of the two-year anniversary of Omni’s ‘Say Goodnight to Hunger’ programme, the company will help provide four meals for a family in need for every birdie-or-better made during each PGA Tour event.
The meals will be donated through the local Feeding America food bank in each tournament’s home city in the United States. For international tour stops, donations will be made to food banks in those regions.
Peter Strebel, President of Omni Hotels & Resorts, said: “This partnership elevates our long-standing commitment to golf and highlights one of our core values of local market leadership. We wanted to include the Tour cities in our Say Goodnight to Hunger program, so we can give back and help more families.”
Brian Oliver, Executive Vice President Corporate Partnership at the PGA Tour, added: “Our players and their families will enjoy experiencing all that Omni properties have to offer. In addition to a terrific opportunity to showcase Omni’s properties, this relationship highlights our shared commitment to giving back. We are excited to help highlight and advance Omni’s commitment to feeding families and reducing hunger nationwide through its Say Goodnight to Hunger initiative.”
