Los Angeles Football Club agrees landmark YouTube TV partnership
By Taruka Srivastav | February 1, 2018
Los Angeles Football Club (LAFC) has named YouTube TV as its official live TV partner in a multi-year deal.
As part of the agreement, YouTube TV will exclusively broadcast all locally televised English-language LAFC matches. YouTube TV will further broadcast all nationally televised matches on ESPN, FOX and FS1.
YouTube TV’s logo will also prominently be displayed on the LAFC jersey. The YouTube TV broadcasts will feature a 30-minute pre and post-game show from the YouTube TV Studio set at Banc of California Stadium.
YouTube director of sports partnerships for the Americas, Tim Katz, said: “LAFC is reimagining the sports landscape in the same innovative way we strive to reimagine the live TV experience. We couldn’t be more excited to partner with LAFC to be the exclusive home for all locally televised matches and to share our name on the front of their jerseys.”
LAFC Owner and President Tom Penn, added: “YouTube TV is an ambitious and innovative brand that we are proud to showcase on the front of our jersey and in our community. We are excited to provide our fans with a new and creative way to watch all of LAFC’s matches in one place during our inaugural season.
“We are at the forefront in engaging our fans on a digital, cable-free platform such as YouTube. We are also committed to making our matches accessible to everyone throughout Los Angeles, and our upcoming broadcast announcements will provide comprehensive coverage of our club all over Southern California.”