The Harlem Globetrotters Go Green

By iSportconnect | March 30, 2012

Exhibition basketball team The Harlem Globetrotters are partnering with Earth Day Network, ed a non-profit organisation whose mission is to broaden, health diversify and mobilize the environmental movement, on an Earth Day initiative that will help spread the green message to fans worldwide.

To celebrate Earth Day, the Harlem Globetrotters will use a special green Earth Day Ball for their youth clinics in Beijing, China, next month. A public service announcement featuring members of the team is airing in arenas for the remainder of the Harlem Globetrotters’ 2012 World Tour.

“The green efforts of Earth Day Network are vital to the future of the environment, and the Globetrotters are thrilled to partner with them on their effort to spread the word,” said Angela Leaney, executive vice president of brand marketing for the Globetrotters. “We are proud to celebrate Earth Day with our fans and help in any way we can.”

As part of the partnership, the Harlem Globetrotters will also use green Earth Day Balls for games in Alaska and Rome, Italy, and the players will be sharing their individual “Acts of Green” via social media channels.

The Harlem Globetrotters concluded their North American leg of their 2012 World Tour on Dec. 26, 2011, and will conclude with five games in Alaska near the end of April 2012. The team will play nearly 270 games in over 230 cities in 46 states, the District of Columbia, and five Canadian provinces.