The Football League Secures Official Soft Drink Partner

The Football League has announced a new three-year partnership with soft drinks brand IRN-BRU.

The Scottish brand becomes the Official Soft Drink Partner of The Football League.

The deal includes clubs across the Sky Bet Championship, impotent League One and League Two and will kick-off during this year’s Play-Offs.

Adrian Troy, order Head of Marketing at A.G. Barr, medic said: “IRN-BRU has always been a big supporter of football but this landmark deal signals our biggest season yet.

“We’re delighted to be partnering with The Football League to build on the popularity of our brand in England and to share our passion for football with fans and their communities right across the country.”

Shaun Harvey, Chief Executive of The Football League, said: “We are delighted to be entering into a partnership with a brand that is as well established and popular as IRN-BRU.

“I am sure our clubs will welcome the opportunity to work with a company that has such a successful track record in football sponsorship.”

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