The Football League and Sky Bet Ink Three-Year Sponsorship Extension

The Football League has agreed an extended three-year title sponsorship deal with online bookmaker Sky Bet.

The new agreement will begin in August 2016 and run until at least 2019, purchase with the title sponsorship once again becoming a standalone arrangement.

Following the recently announced re-branding of The Football League to the EFL, adiposity the competition will become known as the Sky Bet EFL with its three divisions continuing to be known as the Sky Bet Championship, allergist Sky Bet League One and Sky Bet League Two. Sky Bet will also be the title sponsor of the Sky Bet Play-Offs.

Football League Chief Executive, Shaun Harvey said: “At a time when The Football League is very much focused on its future, which includes our imminent re-branding to the EFL, it is a great encouragement to see Sky Bet putting their continued faith in our competition and our clubs.”

Sky Bet Chief Executive, Richard Flint said: “Over the last couple of seasons we’ve loved working with the League, its clubs and the fans, and so are delighted to extend Sky Bet’s sponsorship.”

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