The Football Association Signs Dettol As Official Hygiene Partner
February 24, 2021
Dettol is teaming up with The Football Association to help protect participants and supporters of England’s favourite sport as part of its mission for good hygiene.
Dettol will be the Official Hygiene Partner of the England Men’s and Women’s Senior Teams, Wembley Stadium connected by EE, the wider grassroots game and St George’s Park.
The partnership sees Dettol lend its expertise to promote good hygiene habits at every level of football, from grassroot to elite national teams.
Good hygiene practices have never been more important to football given the current pandemic. The FA and Dettol are therefore partnering to help reinforce best practice hygiene protocols at every level, from grassroot to elite.
In a recent survey, over 90% of English grassroots football clubs identified Cleaning & Disinfection as a priority1. Dettol will work with The FA to provide expert hygiene guidance that can be easily implemented across every level of the game.
Over 17,000 grassroots clubs, and the 1.4 million players who participate in affiliated football, will also be given access to educational materials and to a wide range of Dettol’s hygiene products, some of which are proven to kill 99.9% of bacteria and Coronavirus (SARS-CoV-2 virus)2.
Dettol will also work closely with the Wembley Stadium team to explore new cleaning protocols using their products to support the return of fans to fixtures underneath the iconic arch.
The #1 disinfection brand in the UK3 will introduce similar practices to the FA’s training facility at St. George’s Park, to support hygiene measures for the nation’s male and female elite footballers.
Susan Egstrand, Reckitt Benckiser’s Regional General Manager Northern Europe; UK & Ireland, said:“We’re excited to offer our hygiene knowledge and support to the FA and the wider football family. Whether it’s fans eagerly anticipating a return to watching England play live at Wembley or
players at all levels, our goal is to provide the football community with simple and effective hygiene routines when they enjoy the game they love.
Kathryn Swarbrick, The FA’s Commercial and Marketing Director, said: “We are delighted to be partnering with a major hygiene brand in Dettol who, like The FA, is committed to developing world leading practices.
“It is more important than ever before to ensure that football has all the necessary measures in place to help protect all participants and supporters. This new partnership will give us added reassurance as we look ahead to the complete return of our much-loved sport.
“As a not-for-profit organisation, we are indebted to our commercial partners for allowing us to continue to invest into the game, particularly during this challenging period.”