European Tour Partners Hilton For Podcast Series
June 18, 2018
The European Tour has partnered with Hilton Hotels to produce a new podcast series aimed at giving golf fans an insight into the life of a professional golfer.
The new series, called “Life on Tour”, was launched last week with a 50-minute episode with former World number one, Luke Donald.
Max Hamilton, Head of Commercial Partnerships at The European Tour, said of the podcast: “Golf fans choose to interact with the sport in many different ways, and we are embracing that. Golf is more accessible than ever before and that means it will appeal to a broader, more varied audience, too.
“We are already renowned for our TV and event production and we have insisted on bringing that same quality and creativity to this project. Podcasts are enjoying a major revival at the moment so it was the natural choice for our partnership with Hilton. It’s a great listen.”
