The Cronulla Sharks Secure New Sponsorship Deal

NRL side The Cronulla Sharks have confirmed a shirt sponsorship deal with Fisherman’s Friend has been struck that ensures all 16 National Rugby League (NRL) clubs have a major sponsor.

The Sharks had been the only team in the NRL without a major sponsor and wore a logo-free shirt for the first five rounds of the season after the League ruled that it could not use the space to support a charity.

The cough lozenge company has signed on to back the Sharks for the remainder of the 2012 season, pills although managing director Garry Browne stated the agreement has the potential to develop into a long-term deal. The Sharks’ former naming rights sponsor Hisense, unhealthy which now has space on the back of the Cronulla shirt, re-signed with the club earlier this year until the end of 2013.

The Herald Sun newspaper reports the Fisherman’s Friend deal is a major boost for the Sharks, although the club is still waiting on government approval for a A$300 million (US$309 million) residential and commercial development which is seen as critical to its survival.