BOA sportsbiz

The British Olympic Association To Build Website With GoDaddy

March 1, 2021

The British Olympic Association has appointed GoDaddy as official domain name, website builder and web hosting partner ahead of Tokyo 2020 Olympic Games.

The move comes as a first phase of GoDaddy’s new partnership with the British Olympic Association and will see Olympic boxing medal hopeful Cheavon Clarke team up with GoDaddy to turn his entrepreneurial dreams into reality by building a new website to showcase his ‘Level Up’ brand.

To fuel his upcoming professional sporting career and prepare for life after the ring, heavyweight boxer Cheavon started a side hustle, Level Up Nation clothing. Until now, the business has existed solely on social media, with Cheavon taking orders directly, managing the inventory and distributing products to a growing number of loyal customers.

However, with the launch of, designed, built and hosted by GoDaddy using its Website Design Service, Cheavon – who is ranked number five in the world – hopes to take his brand to the next level. The website will showcase Level Up Nation’s full clothing catalogue and enable fans to purchase branded hoodies, t-shirts and other merchandise, as well as showcase Cheavon’s community involvement.

Heavyweight boxer and GoDaddy Ambassador, Cheavon Clarke, said: “I have always been entrepreneurial, from selling chocolate at school to now running my own clothing label. The Level Up mentality is to start and grow. Challenging yourself by being consistent and persistent even in hard times, knowing you’re doing your best to reach the next level. That message has never been more relevant and I’m pleased to be on this journey with GoDaddy – a brand that has the same philosophy.

“There are many parallels between running a business and boxing. Neither is a smooth ride. You have ups and downs, and it’s the attitude and the mindset you have when you’re down that counts – you can just lie there or you can Level Up and come back stronger. Persistence is everything.”

British Olympic Association CEO, Andy Anson, said: “It is very exciting to partner with such a strong brand in a dynamic sector, and is a timely reminder of the power of Olympic sport and Team GB in this country. GoDaddy have great plans for the partnership and we look forward to bringing them to life in the lead-up to and during the Tokyo Olympic Games, starting with the launch of Cheavon’s ‘Level Up Nation’ website today.”

Sakshi Anand, Managing Director, GoDaddy UK and Ireland said: “Ultimately, every athlete is a small business. Thousands of professional athletes compete each year without major corporate sponsorship and we want to help nurture their talent and give them all the tools and help to succeed online.

“At GoDaddy, we help people who try to do something extraordinary, and in today’s digital-first world, having a strong online presence is vital to every athlete and entrepreneur trying to grow their business. That’s why we’re proud to be an official Team GB partner, fuelling our athletes and entrepreneurs as they go for gold. GoDaddy wishes the entire team well as they complete their training for Tokyo 2020.”

BOA sportsbiz