SPORTEL Monaco 2026: Three Days, One Global Sports Media, Tech and Marketing Community

SPORTEL Monaco, the leading international gathering for sports media rights and technology professionals, is back at the Grimaldi Forum from 19–21 October 2026, bringing together the industry’s key decision-makers for three days of business, innovation and high-level connections. From rights holders and broadcasters to brands, streamers, platforms and technology leaders, the international sports media community will once again converge in Monaco to exchange ideas, explore new opportunities and shape the future of sports content.

With the exhibition floor already 80% sold out, the 2026 edition is on track to be another major meeting point on the international sports media calendar. More than 80 exhibitors are expected, representing major industry players as media rights holders, networks, streaming platforms, marketing agencies, sports betting, broadcast and streaming technology providers, including RELEVENT, TWO CIRCLES, INFRONT, LALIGA NFL , FIFA, NBA, ESPN, FEEDCONSTRUCT, SPORTRADAR, DELTATRE, SPONIX, SCOREPLAY, TELSTRA, SES who already confirmed, alongside many other leading organisations from across the sports media and technology ecosystem, such as YOUTUBE, JIOSTAR, WARNER BROS., AWS and IMG. 

See the full list of registered companies: https://www.sportelmonaco.com/shortlist

Password: sportel2k26

Beyond the marketplace, SPORTEL Monaco offers a unique perspective on what’s next, bringing together the industry trends, the latest innovations, emerging technologies and ideas shaping the future of sports media and entertainment.

A conference programme looking at what’s next for sports media

This focus on what’s next will be at the heart of the Conference Summit at the Speakers Stage, where leading industry voices will come together to explore the most significant developments shaping sports media today. The 2026 programme will explore key trends ranging from AI and live production to data, investment, betting and emerging digital business models, with a series of expert Masterclasses including:

• Defining Your Corporate AI Strategy
• The Economics of Sport: Digital, Data & Investment Reshaping Sports Media
• Inside Live Sports Betting: The Technology, Data & Fan Experience
• The Future of Production: Which Way to Go?

The programme will also feature exclusive customer case studies, showcasing real-world applications and new approaches to sports content. Sessions from YouTube, Spiideo, WURL, Pixotope, Dolby OptiView, XR Sports Alliance and others will offer practical insights into how technology is transforming the way sports are produced, distributed and experienced. 

Among the first major names confirmed to take the stage are Jeff Roth, Founding Partner, Bruin Capital; Javier Tebas, President, LALIGA; Jonny Keogh, Head of UK Sports, YouTube; Danny Townsend, CEO, SURJ Sports Investment; Peter Bellamy, Chief Revenue Officer, Deltatre and Prashant Khanna, Head – Rights, Innovation and Cricinfo Business, JioStar, with further high-profile speakers to be announced.

See the list of confirmed speakers to date: https://www.sportelmonaco.com/speakers

A new premium experience: the CMO Brand Programme

As the worlds of sports, media and brands continue to converge, 2026 will also see the launch of the CMO Brand Programme, in collaboration with Qualcomm Technologies, a founding member of XR Sports Alliance. Taking place on Monday 19 October, this exclusive new experience will bring leading international brands and senior marketing decision-makers into the SPORTEL community, connecting Chief Marketing Officers of companies that are heavily invested in sports partnerships, with key players from across the global sports industry. Combining high-level discussions, curated networking and premium hospitality, the programme will focus on the evolving role of sports in brand strategy, sponsorship, marketing and innovation.

“What makes SPORTEL Monaco unique is its ability to bring the right people together, at the right time, in the right place. For three days, the marketplace, conferences and networking opportunities create a truly international environment where business happens, ideas are exchanged and new connections are made. As sports media continues to evolve at an incredible pace, SPORTEL provides a unique perspective on where the industry is heading and brings together the people shaping what comes next. We are very much looking forward to welcoming the international sports media community back to Monaco and to creating another memorable edition together », said Marine Picoulet, Executive Director, SPORTEL Monaco

From Monaco to Toronto: SPORTEL expands its international footprint

While Monaco remains at the heart of SPORTEL’s international calendar, the brand’s global expansion continues with the launch of SPORTEL Canada, taking place for the first time in Toronto on 23–24 March 2027. With its strong sports culture and dynamic media and technology ecosystem, Canada is a natural new destination for the SPORTEL community, strengthening SPORTEL’s presence in the North American market and creating new connections across Canadian, US and international sports media, technology and business communities.

“When we started exploring the Canadian market, we quickly realised how much was happening there,” said Agnès Marsan, Executive Director at SPORTEL International. “The FIFA World Cup certainly created momentum, but Canada has a strong and growing sports business ecosystem in its own right. We already have relationships with a number of Canadian companies, but there is still a much broader community we want to connect with — including companies that do not yet attend SPORTEL America or SPORTEL Monaco. Bringing SPORTEL to Toronto is therefore a natural next step in strengthening our presence in North America and creating new opportunities for the Canadian sports industry to connect with the international market.” 

Press registration: https://press.mysportel.com/wizard/step_1