The Brisbane Heat extends partnership with Betta Home Living
By Shantanu Srivastav | December 13, 2017
Australian Twenty20 (T20) cricket franchise The Brisbane Heat has renewed its partnership with Betta Home Living for another two seasons.
Betta will continue to be the organisation’s major sponsor, while CUA remains the club’s principal partner for Big Bash League 07.
The announcement was made at the opening of Betta’s flagship store at Underwood in Brisbane in the presence of Brisbane Heat stars Chris Lynn, Joe Burns, Jimmy Peirson and WBBL Heat pace bowler Kara Sutherland.
Heat general manager, Andrew McShea, said: “We’ve worked closely to make this a strong and supportive partnership and being able to extend their commitment through to seven years with us is a proud achievement.
“We’ve integrated Betta into the successful WBBL Heat this season, having their presence on the helmets and playing apparel and are looking forward to generating more exposure for Betta Home Living during the summer.”
Betta Home Living Chief Executive Officer Graeme Cunningham, added: “We are just as excited now as we were when we first signed on. To learn that we will become the longest standing partner in the league with this extension highlights just how wonderful the relationship has been.
“We are also extremely pleased to be involved for the very first time with the WBBL Heat team this season. Good luck to both squads for the upcoming season.”