Alfa Romeo Formula One

The Alfa Romeo Sauber Formula One team announces four partnerships

By Shantanu Srivastav | February 20, 2018

The Alfa Romeo Sauber Formula One team has announced partnerships with eyewear brand Carrera, Claro, luxury watchmaker Richard Mille and Italian sportswear brand Kappa.

Carrera, Claro and Richard Mille has been named as the Premium Partner while Kappa has joined as an official partner.

As part of the deal, Carrera will supply Sauber’s race team and drivers with sunglasses and optical frames in return for its logo being featured on side of the race cars and on drivers helmets and overalls. Richard Mille will have its branding on the side of both race cars, while its logo will adorn team gear and driver overalls.

The Claro logo will be featured on the rear wing endplates and the front noses of the two C37 and Kappa will supply the race team and drivers with the official team gear.

Lorenzo Boglione, vice president sales, BasicNet said: “Kappa, our most sporty brand, is back to Formula 1 alongside a historic F1 team and an iconic Italian car brand famous all over the world for its style and performance, the characteristics that unite us. Style and technology are the common ground between us and the Alfa Romeo Sauber F1 Team, with whom we are proud to collaborate”.

Frédéric Vasseur, team principal, Alfa Romeo Sauber F1 Team: “We are very pleased to announce our partnership with Claro as a Premium Partner of the Alfa Romeo Sauber F1 Team. Having Claro join us as a partner, after having successfully collaborated together in the past, is a great pleasure. We are delighted to take our next, exciting step in our journey together, and look forward to working together for the upcoming season in Formula 1.”

“We are truly proud of this outstanding partnership,” said Stefano Biondo, chief brand officer at Carrera’s parent company Safilo Group. “Carrera and the Alfa Romeo Sauber F1 Team share common values of passion for sports, innovation, challenges and the daring attitude.

“The return to the Formula One family is a significant step forward for the brand. We look forward to a long and successful partnership.”


Alfa Romeo Formula One