The 2014 South American Games: A Winning Model for Ticketing at International Sport Events? Michael Pedersen

April 24, 2014

MichaelPedersenSAG2

Critical questions for sport leaders to consider

The leadership of the 2014 South American Games offers a lot of insights and inspiration regarding ticketing at international sport events. Critical questions for sport leaders to consider, as they start modernizing governance standards for the future, include:

> How can an international sport event best support the further development of sport? – What is the role of pricing and distribution of tickets?

> What is there to learn from the 2014 South American Games? – How could even better results be achieved in filling sport arenas and stadiums at international sport events?

> To what extent is it acceptable that a host of an international sport event leaves seats at sport arenas and stadiums empty in the pursuit of the highest possible revenues from ticket sales?

> What is a fair price of a ticket that would give everyone equal access to attend an international sport event in terms being able to afford it?

> What is a fair way of distributing tickets to give everyone equal access to attend an international sport event, including preventing a black market for reselling of tickets?

> If the host of an international sport event decides to make available a proportion of the tickets for competitions for free, what is the best way to first preempt and then address a large number of ticketholder no-shows at the actual sport competition venues?

A special appreciation

I would like to appreciate the support from two persons with the 2014 South American Games, who kindly provided perspectives and information for this contribution: Ms Marcela González, Executive Director and Mr Rodrigo Eyzaguirre, Media Manager.

Links to my previous contributions for iSportconnect’s expert column on sport governance:

12) ‘US Open: A Winning Model for Environmental Stewardship in Sport?’

11) ‘The International Paralympic Committee: A Winning Model for Addressing Gender Equity in Sport?’

10) ‘Canada’s Not-for-Profit Corporations Act: A Winning Model for Modernizing Governance Standards in Sport Governing Bodies’

9) ‘The Netherlands Olympic Committee and Sport Confederation: A Winning Model for Incentivizing Good Management Practices in National Sport Federations?’

8) ‘Colombianitos: A Winning Management Model for Sustaining, Scaling and Replicating Social Change through Sport?’

7) ‘Football in Germany: A Model Case for Addressing Match-Fixing?’

6) ‘Clean Games Inside and Outside of the Stadium in Brazil: A Winning Legacy Model for International Sport Events?’

5) ‘England and Wales Cricket Board: A Winning Model for Transparency and Accountability in Sport?’

4) ‘Badminton World Federation: A Winning Model for Democratizing Sport in the 21st Century?’

3) ‘Governance in Netball New Zealand: A Winning Model for Professionalizing the Boardroom and for Handling Conflicts of Interest?’

2) ‘The Business Case for Good Governance in Sport’

1) ‘Sport Governance – What Are We Actually Talking About?’

Michael Pedersen helps changing the game.

Michael is an internationally recognized expert and leader in good governance, transparency, ethics and integrity. As Founder of M INC., he is a Change Agent, an Integrity Coach and a Street Volunteer. Michael works independently to help sport develop standards of good governance as a winning strategy for building trust, growth and performance into the future. While doing so, he also supports projects that evolve around the mix of sport, values, children and social change.

Michael was the Head of World Economic Forum Partnering Against Corruption Initiative, an international good governance partnership with over 175 multinational companies and their CEOs. He holds three MSc degrees; an MSc in Global Leadership; an MSc in Responsibility and Business Practice; and an MSc in International Relations.

Michael also publishes a leadership series on good governance in sport that is available for free download at: http://minc.ch/sport-practice.html

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