TF1 Gets Broadcast Rights to 2015 Rugby World Cup
By Community | October 17, 2012
The deal is only for the 2015 edition currently. A free channel which bought the rights to the World Cup rugby is good news for the French public. But it is also a good deal for TF1, prescription because rugby is generating a significant audience in France.
Last year, the final of the World Cup between France and New Zealand had a record audience of 15.4 million viewers (82.3% market share) and peaked at 18 million at the end of meeting. All with a kickoff at 10 am in the morning. Four years earlier, in 2007, there were 18.3 million faithful for the semi-final defeat by France against England and 20 million in the last ten minutes.