Tennis Star Milos Raonic Inks Long-Term Agreement With New Balance

By iSportconnect | June 18, 2015

Canadian tennis player Milos Raonic has signed an exclusive sponsorship deal with New Balance for the duration of his playing career.

As part of the deal Raonic will continue to be a lead athlete in New Balance’s marketing and communications campaigns including print, online and in-store advertisements.

“Milos is an extraordinary young man and athlete, and we are thrilled that he will remain one of the vital members of Team New Balance for years to come,” said Jim Davis, Chairman of New Balance.

“His strength of character off the court as well as his unwavering dedication to constant improvement on the court make him an excellent ambassador for our brand, and we know he will continue to exceed our expectations as he advances in his career.”

World number eight Raonic added: “I have been very fortunate to work alongside the great team at New Balance for the past two plus years. Their openness to new ideas and development of their tennis product has been something I’ve been very honored to be a part of and help develop.

“This new chapter in our relationship is something very uncommon in tennis and I am looking forward to seeing what new and creative ideas will arise as I continue to grow in this sport.”

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