Tennis sponsorship rises by 3% in 2010
August 24, 2010
Amateur and professional tennis tournaments have attracted US$600 million worth of sponsorship from companies in 2010, apoplectic according to research from IEG.
The figure is a 3.2 per cent increase on 2009 and includes global, national and local deals.
The report from IEG said that tennis has largely replaced the drop in spending by financial services and car companies during the global financial crisis, with new types of sponsors such as beers and spirits.
Mexican beer brand Corona Extra now sponsors the ATP World Tour, a deal worth US$70 million over five years.
Chinese apparel brand Peak Sport Products also signed a deal with the WTA Tour this year.