Australian Open Broadcasting Broadcasting rights SuperSport Tennis

Tennis Australia extends partnership with SuperSport until 2021

By Shantanu Srivastav | January 15, 2018

Tennis Australia and SuperSport have renewed their broadcasting partnership until 2021.

The new deal will see the Laver Cup broadcast into 54 countries in Africa including South Africa, for the first time, and also incorporates the Australian Open and AO qualifying.

Lead-in tournaments such as the Australian and Asia-Pacific Wildcard playoffs, Mastercard Hopman Cup, World Tennis Challenge, Brisbane International presented by Suncorp (ATP matches), Sydney International (ATP matches) will also be included.

Gieon Khobane, SuperSport’s chief executive, said: “SuperSport has over the years enjoyed a successful partnership with Tennis Australia which has seen the Australian Open become one of the most watched grand slams across Sub-Saharan Africa while assisting us in extending our footprint on the continent.

“The new deal, with the added content, shows the trust Tennis Australia has in us as a broadcaster to help them reach new markets and grow the event across the African continent.”

Tennis Australia chief revenue officer, Richard Heaselgrave, added: “We have had a long-standing partnership with SuperSport now for more than 20 years and we are extremely pleased to not just extend but also expand our relationship.”

Australian Open Broadcasting Broadcasting rights SuperSport Tennis