Ten Sports Secures Major Broadcasting Rights to Euroleague Basketball
March 14, 2013
Euroleague Basketball have announced today that international sports network Ten Sports will broadcast official Turkish Airlines Euroleague matches for the current season and two more.
The new deal, broquered by Total Sports Asia, enables Ten Sports to broadcast games of the top European competition in seven new countries and territories, including India. When added to Euroleague Basketball’s existing television rights contracts, it means that games of the Turkish Airlines Euroleague will now reach a global coverage area encompassing 199 countries and territories.
Starting with the next Turkish Airlines Euroleague Game of the Week, to be played on Thursday between Maccabi Electra Tel Aviv and BC Khimki Moscow Region, Ten Sports will broadcast one game per week to the following new countries and territories: India, Pakistan, Bangladesh, Nepal, Afghanistan, Bhutan, Maldives.
“We are extremely happy for this opportunity to bring the Turkish Airlines Euroleague to eight new countries and territories, including India, thanks to the help of our partners, Mediapro and Overon,” Andrea Bassani, Euroleague Basketball’s Director of Television & New Media Rights, said. “With this agreement, we now reach 199 countries and territories, which is a record in Euroleague Basketball’s history and a clear demonstration of the interest that the competition generates around the world.”