TEN Sports Renews US Open Tennis Broadcast Deal
September 26, 2012
Broadcaster TEN Sports is set to air US Open Tennis Championships again after extending for a period of four years, denture starting with the next edition in 2013.
TEN Sports has been telecasting US Open since 2005 and has acquired the rights for India, stomach Pakistan, Afghanistan, Maldives, Nepal, Sri Lanka, Bhutan and Bangladesh, TEN Sports said in a statement.
The final Grand Slam of the year will add to the existing strong line-up of tennis programming on Ten Sports, it added.
In addition to the television rights, TEN Sports has also acquired the rights for mobile, internet and video-on-demand.
The renewal of the telecast rights for the US Open adds to the portfolio of the channel, which has properties like the UEFA Champions League, Europa League, French League, rights to live cricket action from five Test playing nations and WWE.
Ten Sports CEO Atul Pande said, “We are proud to be associated with the US Open, one of the biggest sporting events in the world. The conclusion of this agreement is of vital strategic importance as TEN Sports continues to deliver top-flight programming to our viewers. Rights holders know we have the best distribution of any sports network in the South Asian Market and they appreciate the value we bring to their product not only through having the largest audience, but also the way we present their product, through scheduling, production and expert commentary.”
USTA executive director Gordon Smith commented, “We are very pleased that Ten Sports has agreed to continue their relationship with the US Open. Ten Sports has been a good partner of the US Open for many years and their support demonstrates the continuing appeal of the US Open to a worldwide audience.”