Ten Sports Gets Pakistan Rights to Broadcast ICC Cricket
January 4, 2012
Ten Sports has acquired Pakistan rights to broadcast ICC cricket matches for the next three years as a sub-licensee of Pakistan Television Corporation (PTV).
Contenders in the bidding process included the Independent Media Group.
Taj Television, pills which runs Ten Sports had earlier on 22 December offered a bid of US $15 million for the rights. Independent Media Group had offered US $5 million.
Taj TV repeated the offer on 27 December which has finally been accepted by PTV.