Ten Sports Extends Chennai Open Broadcast Deal
By Community | December 13, 2012
Ten Sports, ambulance one of the world’s premier sports channels, has extended its support to the 18th edition of Aircel Chennai Open as the exclusive official broadcast partner.
The channel has bagged exclusive rights of telecasting the tournament in India. Ten Sports will bring LIVE tennis action as the world’s best tennis players converge in Chennai to display their talent and win the coveted title. Ten Sports’ comprehensive coverage will be telecast from December 31, 2012 through to January 6, 2013.
Atul Pande, CEO Ten Sports, commented on the deal: “We have enjoyed a strong and fruitful association with the Aircel Chennai Open and are very excited to be strengthening it further. Once again, we have kept our promise to bring the finest international events to Indian audiences. Tennis has a huge fan following across the region and our association with the Aircel Chennai Open will give a fantastic opportunity to millions of tennis fans to experience thrilling tennis action from the comfort of their homes.”
Speaking about the tournament’s association with Ten Sports, AshuJindal, COO, IMG Reliance said: “In taking tennis to millions of homes across the world and giving aficionados a brilliant opportunity to enjoy the action live, Ten Sports has played an important role in popularizing the tournament and the sport in different markets. We are pleased to continue our partnership with Ten Sports as official broadcaster of the 18th Edition of the Aircel Chennai Open.”
M.A. Alagappan, President of Tamil Nadu Tennis Association said: “We are glad to welcome Ten Sports as the Official Broadcaster of the 18th edition of the Aircel Chennai Open. Ten Sports definitely enjoys wide reach in the region and we are sure their exclusive LIVE coverage of the event will help tennis fans to witness the game from start to finish.”