Ten Sports Acquires Capital One Cup & Football League Rights

Sport’s broadcaster Ten Sports Network has acquired the rights to two English football properties in the Capital One Cup and the Sky Bet Football league from leading sports media rights agency, MP & Silva.

Both events kick off this weekend and the additions bolster its line up of football content, which includes the UEFA Champions League, Europa League, Copa Del Rey and French League.

Ten Sports CEO Rajesh Sethi said: “English Football is very well followed in the Indian Subcontinent and by acquiring these properties we will be showcasing all the best English football clubs contest in a more exciting knockout format in the Capital One Cup. With the Sky Bet Football League, we will be able to offer football fans in the Indian subcontinent a different flavor of English Football.

“We are delighted to work closely with MP & Silva to build our content offering and grow our audience, and we thank the Football League for their support and look forward to invest in and build these competitions.”

The football leagues chief executive Shaun Harvey commented: “The Football League are pleased to have secured additional coverage on Ten Sports, one of India’s most prestigious networks, alongside a roster of other blue chip sports properties. India is a market where interest in football has grown exponentially in recent years, and as such this new deal represents a big boost as we continue to expand our international reach, via our fruitful partnership with MP & Silva.”

As part of the deal with MP & Silva, Ten Sports Network has also acquired rights to ‘Brazil World Tour’ featuring friendly matches played by the Brazilian national football team in 2014.

Ten Sports Network will showcase Brazil as they aim to re-build their team after its world cup campaign. Fans can look forward to exciting ties against Messi from Argentina and world cup star James Rodriguez of Columbia.