Ten Sports Acquires Brazilian Soccer League Deal

Ten Sports has secured live and exclusive rights from Total Sports Asia to broadcast the Brazilian League for the 2012 to 2014 season on multiple distribution platforms for South Asia. 

As part of the agreement, adiposity TEN Sports will be showcasing two Brazilian leagues – The São Paulo State Championship (PAULISTA) and The Brazilian National Championship (BRASILEIRÃO Serie A). 

TEN Sports will be telecasting 82 matches live from the league. 

The Asian corporation will be telecasting 28 matches from The São Paulo State Championship (PAULISTA) live. It is the most competitive and organized Regional Championship of Brazil. Top clubs of Brazil like Corinthians, São Paulo, Santos and Palmeiras compete in this championship. 

TEN Sports will also be telecasting 54 matches live from Brazilian National Championship (BRASILEIRÃO Serie A). It is the most important football competition in Brazil. The Top Twenty clubs compete in the Série A. Each team plays the other clubs twice, once at home and once away, for a total of 38 games. The Série A will serve as a qualifier to 2013 Copa Libertadores. The top-three teams in the standings will qualify to the Second Stage of the competition, while the fourth place in the standings will qualify to the First Stage.

Atul Pande CEO Sports Business ZEEL said: “Acquisition of Brazilian League underlines our commitment to football fans in the region as we continue providing the most entertaining content to our viewers, and an excellent promotional platform for our advertisers. We have established a strong tradition in building and strengthening top-class football properties on our channels with the reach of our networks, multiple media platforms and world-class match presentation.”

Suvrangsu Mukherjee, managing director, South Asia, Total Sports Asia added: “We are delighted to join hands with TEN Sports to bring the exciting Brazilian Football League to India. This will be the first time that the league will be shown on a national channel in India. We are sure that Brazilian Football League will draw a lot of interest from football fans around the country, especially since Indians have been passionate supporters of the Brazilian national team and great fans of the Brazilian style of football.”