Ten Network Set to Acquire Sochi 2014 Winter Olympic Rights

May 13, 2013

According to reports Ten Network will come to an agreement with the International Olympic Committee over the rights to the Sochi 2014 Olympic Winter Games.

Ten is in line to beam the first ever Olympic Winter Games hosted in Russia- just Russia’s second Games since hosting the 1980 Moscow Games (while as the Soviet Union).

It is believed Ten has paid about $20 million for the right to show the Games according to The Australian Financial Review.

Ten declined to comment on but its new boss – who took over from James Warburton in late February – has made it clear he is interested in acquiring sport at the right price.

“Cricket’s a valuable property,” Mr McLennan said in early March. “It comes down to securing those rights at an appropriate price.”

Running from February 7-23, 2014, in the city of Sochi on the Black Sea, these are set to be the most expensive Games in history- Summer or Winter.

The International Olympic Committee had initially intended to sell the Sochi Games as a package with the 2016 Olympic Games in Brazil.

Instead, the rights to Rio 2016 will be sold separately- perhaps as a package with the 2018 Olympic Winter Games in South Korea and the 2020 Games according to the Australian Financial Review.