Team Wiggins announce Lululemon as ‘yoga and mindfulness’ partner
By Shantanu Srivastav | February 12, 2018
Team Wiggins, founded by Bradley Wiggins, has named Canadian men’s and women’s technical athletic apparel brand, Lululemon as yoga and mindfulness partner.
As part of the deal, Lululemon will provide resources to support mindful performance for the 2018 roster of riders and trainers. Lululemon will further provide yoga, meditation, and personal development workshops.
Andrew McQuaid, general manager of Team Wiggins said: “lululemon is one of the world’s leading athletic apparel brands, their innovation in fabric construction technologies combined with their expertise and passion for yoga and mindfulness make them a new and exciting partner for the team.”
“I am delighted that lululemon have partnered with the team. Mindfulness plays an important role in improving performance and I hope it will help the riders achieve our goals for the season ahead. I also look forward to seeing the lads at training camp in March kitted out in their new apparel.” added Sir Bradley Wiggins.
Lindsay Claydon, director of brand and community Europe at Lululemon, added: “We are excited to announce this partnership and support such a strong community of driven and ambitious cyclists.
“Grounded in yoga and meditation, we believe mindfulness leads to peak performance in all aspects of life and we look forward to seeing this come to life for team WIGGINS in the year ahead.”