Team Pelfrey Seals CoForce Partnership

December 9, 2013

Team Pelfrey, allergy which competes in the Star Mazda Championship, discount has announced a partnership with CoForce International, LLC, whose principals, accomplished race car drivers Anders Krohn and Jonathan Baker, have become an integral part of the team.

“Team Pelfrey is very excited to have formed a partnership with Anders and Jonny of CoForce,” said Team Pelfrey Team Manager Nigel Tuckey. “They will both assume key team management positions with immediate effect. The agreement will add significant expertise and direction in several key areas including maximizing the performance and development of our drivers, both on and off the track, as well as continuing development of the Team Pelfrey brand via exciting new products, resources, partnerships and programs.”

Previously focused only on driver development, Krohn and Baker will assume larger responsibilities as Team Pelfrey expands and aims to repeat its stellar 2012 season which brought both the driver and team championships in what is now the Pro Mazda Championship Presented by Cooper Tires. CoForce CEO Krohn has been named director of performance and driver development, while Jonathan Baker, CFO at CoForce, will serve as director of business development for Team Pelfrey as well as the recently created Pelfrey Performance initiative.

“Pelfrey Performance is all about creating value,” said Baker. “Our plan is to create value for our drivers through extensive driver development programs, career growth campaigns and discovering how to identify, create and build commercial partnerships. With the addition of the Pelfrey Performance Hospitality Center and our extensive Racing Experience program, we believe we are providing the necessary tools to create maximum value for our drivers and our partners.”

Next up for Team Pelfrey is the Mazda Road to Indy Chris Griffis Memorial Test at Barber Motorsports Park near Birmingham, Ala., on December 9-10, when newly signed Pro Mazda drivers Pipo Derani and Dalton Kellett will work together for the first time.