Team GB Partners With Kellogg’s in the Build up to Rio 2016

The British Olympic Association (BOA) has signed a new sponsorship deal with food manufacturing company Kellogg’s.

The partnership will see Kellogg’s have Team GB marketing rights across its brands from now until the end of 2016.

Kellogg’s will activate the sponsorship through a full year marketing and activation programme.

Jonathan Myers, managing director of Kellogg’s UK, said: “We are proud to be an official partner of Team GB and it’s a winning fit for us as we look to create excitement for retailers and shoppers across our cereal and snacks brands ahead of and during Rio 2016.”

British Olympic Association CEO, Bill Sweeney added: “It’s great to welcome Kellogg’s back into the Team GB fold and join us on the road to the Rio 2016 Olympic Games. 

“Performance next summer in Rio is our priority here at Team GB and the support from Kellogg’s will go a long way to ensuring we can take the best prepared team out to Brazil and deliver a memorable Games.”

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