Team BikeExchange Signs Partnership With Alé
November 3, 2021
Team BikeExchange have announced that the innovative Italian clothing brand, Alé, has signed a partnership agreement with the squad for the 2022 and 2023 seasons.
The Veronese brand will join the Australian outfit from January 1st, 2022, bringing its textile expertise and its Research & Development laboratory, which has dressed numerous cycling champions over the years. The garments will be made from the PR. R and PR. S lines, with the fabrics, fits and cuts specifically designed by Alé to support Team BikeExchange riders to achieve their performance goals in the coming seasons.
Alessia Piccolo – CEO of APG said: “It’s with great pleasure that we announce the important partnership with Team BikeExchange. We will dress the team with our unmistakable design, providing them with the best textile engineering in the field of cycling clothing. Our Style Department is already working on the graphics, which will be impactful as always. While waiting to discover the new jersey design and the new 2022 line-up, I wish the whole team the best for their off-season preparations, and I can’t wait to start collaborating and winning together.”
Brent Copeland – Team BikeExchange General Manager said: “We are very pleased to begin this new partnership with Alé; a brand that is investing heavily in our beloved sport, both in terms of marketing and continuous research and development of top-quality products. These two aspects are very important to us because they can support us in the continuous growth of our team, both in terms of international visibility and for the performance of our athletes. We are only at the beginning, but we expect to continue growing together for a long time.”