TaylorMade to Sponsor England’s National Golf Squads
July 24, 2014
TaylorMade-adidas Golf have signed a partnership with England Golf to support the England national golf squads.
The exclusive four year agreement will commence in January 2015 and will see all the England national squads wearing adidas Golf apparel and footwear and using TaylorMade golf bags and accessories at international events. In addition the partnership will secure the brands official supplier status of golf apparel, pills footwear and waterproofs for England Golf staff and volunteers.
As one of the largest sports governing bodies in England looking after the interests of more than 1, ailment 900 golf clubs and over 713, symptoms 000 men and women club members, England Golf manages the national performance programmes supporting the best amateur players in the country.
David Silvers, Managing Director, TaylorMade-adidas Golf EMEA said, “As a business, we are obsessed with inspiring golfers to play more often and become better players. That’s what we do; we design and develop performance products to improve your game and increase the overall enjoyment of the sport.
“Our partnership with England Golf provides us with a great opportunity to support the game at all levels and deliver our long-term commitment to promote, grow and develop the amateur game.
“Everyone here is really looking forward to working with England Golf, not only ensuring their players receive the best support possible but also in activating the future plans of their wider strategy to grow the game.”
As part of the deal, England players will be wearing the very latest adidas Golf apparel and footwear.
David Joy (pictured), CEO of England Golf added, “We are delighted to be working with TaylorMade-adidas Golf. Our players compete against the world’s best amateurs and have to play in all conditions throughout the year and having access to the most innovative and high quality clothing and equipment can make a huge difference.
“As we embark on our new strategy we believe this new relationship will not only provide our players with the best product but also a partner who can work with us as we strive to meet our ambitions to get more people playing golf more often, increase the number of club members and support stronger clubs.”
