Tata Water Plus Named Official Hydration Partner of Aircel Chennai Open

By Community | January 2, 2013

Tata Water Plus, India’s first nutrient fortified packaged drinking water, is the Official Hydration Partner for the 18th edition of the Aircel Chennai Open.

This will be the first year of partnership for Tata Water Plus where the brand will be the Official Hydration Partner for the Aircel Chennai Open. The deal kick starts this todau when Tata Water Plus will provide the much-needed hydration for the mega-event, which is scheduled to take place from 31st December 2012 to 6th January 2013. With more than 35000 spectators over the week, 92 players, 200 player support staff, 50 player guests and 2000 accredited officials; Tata Water Plus will fulfil the hydration requirements of a large number of people during the event schedule at SDAT Tennis Stadium.

The 18th edition of Aircel Chennai Open has one of the strongest playing fields ever featuring an impressive line-up of tennis players including the Top 20 players- Tomas Berdych, Janko Tipsarevic, Marin Cilic and crowd’ favourite Stanislas Wawrinka. Both Indian and International participants will compete for the coveted title.

Mr. Arvind Shukla, Vice President and Head, Marketing and Innovations NourishCo Beverages Ltd, said: ”It is a pleasure to associate with the Aircel Chennai Open 2013, India’s only ATP World Tour championship. This will be our first year as the Official Hydration Partner. We believe adequate hydration and quality nutrition are important aspects of athletic endeavours like professional tennis and other sports which require stamina and strength. We can offer just that with Tata Water Plus as it is nutritionally rich and goes beyond quenching thirst to promoting everyday good health. We are looking forward to a great and longstanding association.”

Commenting about the partnership, Mr. Ashu Jindal, COO, IMG Reliance said,” We are pleased that Tata Water Plus has chosen Aircel Chennai Open to represent their brand in its most high profile partnership. We are excited to partner with Tata Water Plus to build a new and innovative model for sponsorships.”