Instagram Social Media Stadia Tagboard Technology

Tagboard launches in-stadium Instagram Story displays

September 6, 2017

Tagboard, a leading social search and display platform company serving thousands of global brands, sports teams and media companies, today announced an industry first with the launch of Instagram Story Displays as a storytelling solution for live broadcasts and in-stadium.

Tagboard’s latest offering comes on the heels of its launch of Snapchat Stories content earlier this year.

Tagboard is partnering with teams in each of the five US major sports leagues to launch Instagram Story Displays live in-stadium for the first time ever: the Philadelphia Eagles (NFL), San Francisco Giants (MLB), Seattle Sounders FC (MLS), Golden State Warriors (NBA) and Arizona Coyotes (NHL).

Tagboard is also joining forces with global powerhouse FC Bayern Munich (Bundesliga), who will become the first sports team to launch Instagram Stories content in Europe.

Josh Decker, CEO of Tagboard, said: “Together with our innovative clients across six professional sports leagues, we’re redefining the fan experience with Instagram Story Displays.


“We’re providing sports fans with a deeper connection to their favorite teams and players with the display of Instagram Stories content live in-stadium for the first time ever.

“Broadcast networks are also jumping on the trend. There’s a huge market opportunity for the integration of live social content across displays. The demand is there, and we’ve only hit the tip of the iceberg.”

Telemundo recently became the first network to launch Instagram Story Displays, a first for broadcast tv, leveraging Tagboard’s platform on-air. NBC’s Golf Channel is planning to use Instagram Story Displays in their broadcasts starting this month.

In addition to Instagram Story Displays, Tagboard is launching Advanced Search and Content Rights & Consent for user generated content (UGC) across social media platforms.

With Advanced Search, Tagboard now supports searching for content by keywords and phrases, as well as @accounts, allowing brands to more easily discover and feature impactful social content. With Content Rights & Consent, Tagboard offers brands a much simpler workflow to request use rights for UGC content, such as Instagram photos.

Instagram Social Media Stadia Tagboard Technology