Tag Heuer – The Official Watch Of England Rugby
November 23, 2010
Watch manufacturer’s TAG Heuer has signed an agreement with the Rugby Football Union (RFU) to become the official watch of England Rugby.
The deal takes effect immediately as TAG Heuer strengthen its ties with sport.
The long and established traditions of the RFU sit perfectly alongside TAG Heuer’s own, who just 50 years after the establishment of the RFU, opened its UK operations in 1873, whilst Edouard Heuer was at the helm of the business.
The brand also has ties with WTA tennis champion Maria Sharapova, Hollywood icon Leonardo DiCaprio and Bollywood star Shah Rukh Khan.