TAG Heuer Named Official Timekeeper of New York City Marathon

Swiss watch manufacturer TAG Heuer has been named the official timekeeper and timepiece of the 2014 TCS New York City Marathon, for three years, from 2014 to 2016.

“The TCS New York City Marathon perfectly embodies the TAG Heuer mindset of mental fortitude, perseverance and inner strength,” said TAG Heuer North America President and CEO, Ulrich Wohn.  “Running 26.2 miles requires resilience and willpower and TAG Heuer is thrilled to celebrate those personal achievements with these ambitious individuals.”

As the official timepiece and timekeeper of the TCS New York City Marathon, TAG Heuer is able to celebrate runners; both top professional athletes and recreational runners of all ranks who’ve made a commitment to a goal they’ve set and attained, when they thought it was impossible.

“TAG Heuer is a legacy brand that aligns well with the TCS New York City Marathon and New York Road Runners,” said Mary Wittenberg, president and CEO of New York Road Runners. “With their storied history in sports and commitment to performance and innovation, this is a great match with our running community and we’re excited that they’re recognizing some of the most inspiring runners in the marathon.”