Table Tennis Names 12Bet Partner For World Championships
By Community | February 27, 2019
The ITTF has confirmed 12BET as Official International Betting Partner for the biggest table tennis event of the year, the Liebherr 2019 ITTF World Championships, taking place in Budapest from April 21-28.
The partnership will see digital and social media activations carried out during the World Championships, promoting the 12BET brand throughout the world and particularly in Asia, whilst driving fan engagement through competitions and the chance to win special prizes!
Following the successful partnership with 12BET at the 2018 ITTF Team World Cup in London, the ITTF is looking forward to teaming up again to enhance the brand and user experience during the sport’s most followed event of the year.
Last year’s World Championships in Halmstad, Sweden, drew a worldwide TV and OTT audience of approximately 725 million people, almost 550 million impressions across ITTF social media channels (Facebook, Instagram, Twitter and Weibo) and close to 1 million video views on YouTube.
Rory Anderson, 12Bet CEO for Europe, said: “12BET is very pleased to have secured a second partnership with the ITTF following the 2018 ITTF Team World Cup, a superb event which achieved impressive marketing and media results.”
“With the World Championships being the biggest Table Tennis event in the annual calendar, we are excited to be on that global sporting and marketing platform again and look forward to witnessing the very best players from around the globe compete for the most coveted world titles.”
Jonny Cowan, ITTF Europe Marketing Manager, said: “It was a pleasure to work with the 12BET team last year at the 2018 ITTF Team World Cup, and we are very pleased that 12BET are extending their relationship with table tennis. The ITTF is committed to building long-term partnerships with our sponsors, and we believe we have the events, TV viewers, data and social media strategy to generate significant ROI compared to other sporting properties.”