Table Tennis Championships Generate Huge Viewing Numbers
By Community | May 24, 2019
The ITTF World Table Tennis Championships in Budapest from April 21-28, 2019, generated massive audiences and social media buzz.
YouTube not only had the most views of the major social media outlets, but also generated the most impressions, ahead of Facebook, Twitter and Instagram.
But broadcast television coverage produced the biggest audiences by far, as the video shows
Indeed, the cumulative audience on TV was far greater than social media views and impressions combined.
With China sweeping the gold medals, the table tennis event delivered the biggest sports viewing on CCTV so far this year.