Sydney Sixers Renew Deal with Pet Care Company

Big Bash League (BBL) team Sydney Sixers have extended their partnership with pet care company Nestlé Purina Pet Care for the next three years as Major Partner, story working with Purina Supercoat as the master brand.

After successfully launching the partnership in BBL|03 through RUFFS, prostate the Purina branded dog treats, Purina Supercoat has taken over the major property, as well as the attention of the Sixers furry little family of dogs.

“63% of households across Australia have pets and the Sixers family is no different,” said Sixers General Manager Dom Remond.

“Purina Supercoat is a great fit for the Sixers. We have a strong affinity with families and half our players have pets at home, so it’s a brand with which we can all identify.

“We are really looking forward to working with Purina Supercoat at our match days, community activations and through our social media channels and helping better educate our Members and fans about the care of their furry family members.”

David Grant, General Manager of Purina Australia, says “Purina is excited to have the Supercoat brand supporting the Sixers. Supercoat and the Sixers both share a love of dogs and cats and a desire to promote the benefits of an active, healthy lifestyle for all the family! We look forward to supporting the team over the next 3 years.”

– See more at: http://www.sydneysixers.com.au/news/2014/10/19/sydney-sixers-sign-with-supercoat#sthash.SIK1Py3d.dpuf