Danny Townsend Scott Barlow Soccer Sydney FC

Sydney FC appoint Danny Townsend as new CEO

August 22, 2017

Hyundai A-League Champions Sydney FC have appointed Danny Townsend as the club’s new Chief Executive Officer.

Townsend is set to bring a global reputation for success across the sports, media and entertainment industry to the Allianz Stadium, having worked with the NBA, NFL, English Premier League, Bundesliga and LaLiga.

Townsend, who in 2015 was recognised by the Sports Business Journal as one of the 40 most influential global sports executives under 40, also has considerable experience in the Asia-Pacific, Middle East and African regions.

Townsend said: “Sydney FC is a club with a massive amount of growth ahead of it and I am excited to help achieve that. I am a born and raised Sydneysider with a passion for football and I am very proud to be Sydney FC’s new CEO.

“Sydney FC is a financially stable, family club with the most dedicated, passionate and creative members in Australia, and I am confident we are entering a new era for the Sky Blues.

“We have an exciting season ahead of us this year as we look to win back to back titles, and challenge for the AFC Champions League crown. I look forward to working with everyone at the club and creating some more fantastic times ahead.”

Meanwhile, Sydney FC Chairman Scott Barlow is convinced Townsend’s arrival will help the club to scale new heights: “Danny is a first-class appointment with the experience and background to help drive our club to the next level.

“Our club has achieved impressive growth and success in recent years but there is no doubt most of our growth is still ahead of us. We believe Danny is the right person to help us maximise our huge potential over the coming years.

“Danny has a track record of success internationally with excellent links in the football and corporate world but he also understands the Sydney sporting landscape.”

Townsend will officially start his role at the Sky Blues on October 7, taking over from Tony Pignata.

Danny Townsend Scott Barlow Soccer Sydney FC